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Finance Dictionary and Glossary of Investment Terms
Brand
Definition 1.
A distinguishing symbol, mark, logo, name, word, sentence, or combination of these things that companies use to separate their product from others in the market.
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Definition 2.
An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.
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