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Finance Dictionary and Glossary of Investment Terms
Churn Rate
Definition 1.
The percentage of subscribers to a service that discontinue their subscription to that service in a given time period.
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Definition 2.
For any given period of time, the number of participants who discontinue their use of a service divided by the average number of total participants. Churn rate provides insight into the growth or decline of the subscriber base as well as the average length of participation in the service.
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